MoviePass会死吗，所以人们不再抱怨

川长思鸟来 2021-07-26 16:01 382阅读 0赞

![a515784cc34f9f6dcec234813fbc72d0.png][]

For months now, the tech nerd community won’t stop talking about [MoviePass][], and I’m sick and tired of hearing about it. Can MoviePass just die already?

几个月以来，技术[呆子][MoviePass]社区一直不会停止谈论[MoviePass][] ，而我对听到它感到厌倦。 MoviePass可以死了吗？

## MoviePass获得的覆盖范围超过了应有的 **(**MoviePass Gets Way More Coverage Than It Deserves**)** ##

Everybody is talking about a service that had almost no users until about a year ago, when they [dropped their prices to stupidly low levels][], and suddenly went from 20,000 to 3 million users.

每个人都在谈论一种直到一年前几乎没有用户的服务，当时他们[将价格降低到了惊人的低水平][dropped their prices to stupidly low levels] ，突然从2万用户增加到300万用户。

Movies cost about $10 each. MoviePass was offering unlimited movies for $10 per month. When you’re [losing money on every customer][], the more customers you have, the more money you lose. The math isn’t hard: MoviePass + Unsustainable Pricing = Bankruptcy.

每部电影的成本约为10美元。 MoviePass提供无限量电影，每月10美元。 当您[在每位客户上亏损时][losing money on every customer] ，拥有的客户越多，您损失的钱就越多。 数学并不难：MoviePass +不可持续的定价=破产。

It didn’t take long for everybody to get really mad, and scream about [how MoviePass wasn’t able to keep their unsustainable business model running][how MoviePass wasn_t able to keep their unsustainable business model running]. So then they [started messing around with their pricing][], and started adding limitations, and basically took the service from an unsustainable joke to an unsustainable joke that everybody was mad at. And everybody is writing articles about MoviePass, all the time. To be clear, [we’re][started messing around with their pricing] [guilty][losing money on every customer] [of][] [it][] [too][]. But they don’t deserve all this coverage, positive or negative.

所有人都很快就发疯了，并为[MoviePass如何无法保持其不可持续的商业模式][how MoviePass wasn_t able to keep their unsustainable business model running]而尖叫。 因此，他们[开始搞乱价格][started messing around with their pricing] ，开始增加限制，基本上把服务从一个不可持续的笑话变成了每个人都为之疯狂的不可持续的笑话。 每个人一直在写有关MoviePass的文章。 需要明确的是， [我们是][started messing around with their pricing] [有罪][losing money on every customer] [的][of] [它][it] [太][too] 。 但是他们不应该获得所有正面或负面的报道。

The only thing they’ve done that’s unique is run their business directly into the ground.

他们所做的唯一与众不同的事情就是直接将业务扎根于地下。

![f453a7a3fa7f07d061820a5578ba87f2.png][]

## MoviePass就要死了 **(**MoviePass is Going to Die**)** ##

HMNY, the parent company of MoviePass, has had their stock in a free-fall, losing 99% of its value, and then doing a 250-for-1 reverse stock split to keep the stock out of the pennies and stay listed on the Nasdaq—and then it immediately plunged another 50%, and will probably head to zero at some point.

MoviePass的母公司HMNY的股票自由落体，损失了其价值的99％，然后进行了1比250的反向股票拆分，以使该股票不计其数，并保持在股票上纳斯达克(Nasdaq)，然后立即又下跌了50％，并可能在某个时候趋于零。

If that wasn’t bad enough, in the last week, MoviePass has run itself completely out of money, [couldn’t pay their bills, had to borrow emergency financing][couldn_t pay their bills_ had to borrow emergency financing], and couldn’t pay their payment processors [so the service stopped working for a while][].

如果还不够糟，那么在上周，MoviePass完全没钱了， [无法支付账单，不得不借用紧急融资][couldn_t pay their bills_ had to borrow emergency financing] ，无法支付支付方， [因此该服务停止了为一会儿][so the service stopped working for a while] 。

They are going to die. It’s only a question of when.

他们要死了。 这只是什么时候的问题。

## 冷静下来并嘲笑MoviePass **(**Calm Down Already and Laugh at MoviePass**)** ##

![d117d85149d451d1bf286a2bc7fe218a.png][]

Startups die all the time. Most of them don’t get off the ground in the first place. If somebody comes out with a Kickstarter selling rocket-powered donkey launchers, it’s probably not going to ever ship despite the huge demand for aerodynamic donkey flight.

新兴企业一直无休止。 首先，大多数人并不是一开始就采取行动。 如果有人提出出售火箭动力驴发射器的Kickstarter，尽管对气动驴飞行有巨大需求，但它可能永远不会发货。

The only thing MoviePass did was take a product almost nobody wanted, lower the price until they were essentially paying *you* to go to the movies, and then fail to live up to their ridiculous promises.

MoviePass所做的唯一一件事就是带走了几乎没人想要的产品，降低了价格，直到他们基本上付钱给*您*去看电影，然后再不履行他们的荒谬承诺。

The investors should be mad. They got screwed. But the users? Hey, it was fun while it lasted. You got to see your favorite superhero movie 13 times in a week for a whopping $10.

投资者应该生气。 他们被搞砸了。 但是用户呢？ 嘿，持续的过程很有趣。 您必须一周内观看13场您最喜欢的超级英雄电影，价格高达10美元。

## 自由和无限永远不是可持续的商业模式 **(**Free and Unlimited Is Never a Sustainable Business Model**)** ##

It’s too good to be true.

真是太好了。

You get what you pay for.

你得到你所付出的。

There’s no such thing as a free lunch.

没有免费的午餐。

Somebody has to pay the bills. If it’s not you, the customer, it’s usually an advertiser, and “[you’re the product][you_re the product]“, but that’s only because the advertiser is assuming that they can convince you to pay them for their product. Even if another free product is the one advertising to build their business so they get more ad dollars, at the end of the chain somebody needs to cough up the money.

有人必须付账单。 如果不是您，那么客户，通常是广告客户，并且“ [您就是产品][you_re the product] ”，但这仅是因为广告客户假设他们可以说服您为他们的产品付款。 即使另一个免费产品是一个广告来建立自己的业务，从而使他们获得更多广告收入，但在链的末端，还是有人需要掏钱。

If there are no advertisers and you’re not paying a sustainable price, the product is going to go out of business or get sold to another company that will change the pricing or introduce advertisers.

如果没有广告商，并且您没有支付可持续的价格，则该产品将倒闭或出售给另一家将更改价格或介绍广告商的公司。

So the next time somebody comes out with a ridiculous service that saves you so much money that it sounds too good to be true, sign up for it, and enjoy the free money while it lasts. Just don’t complain when it ends.

因此，下次有人提供可笑的服务时，会为您节省很多钱，听起来真是难以置信，请注册并在持续期间享受免费的钱。 只是不要抱怨它结束了。

Image Credit: [Shutterstock][] / [Shutterstock][Shutterstock 1] / [MoviePass][] / [Imgflip][]

图片来源： [Shutterstock][] / [Shutterstock][Shutterstock 1] / [MoviePass][] / [Imgflip][]

> 翻译自: [https://www.howtogeek.com/fyi/will-moviepass-please-die-so-people-stop-complaining-about-it/][https_www.howtogeek.com_fyi_will-moviepass-please-die-so-people-stop-complaining-about-it]

[a515784cc34f9f6dcec234813fbc72d0.png]: /images/20210726/6638ee4ee4f14e9d9527d0bc4cf4212b.png
[MoviePass]: https://moviepass.com
[dropped their prices to stupidly low levels]: https://www.nytimes.com/2017/08/25/arts/moviepass-amc-price.html
[losing money on every customer]: https://www.howtogeek.com/fyi/moviepass-is-burning-money-to-build-a-userbase-but-thats-hardly-unique/
[how MoviePass wasn_t able to keep their unsustainable business model running]: https://www.nytimes.com/2018/04/26/business/media/moviepass-subscription-service-tickets.html
[started messing around with their pricing]: https://www.howtogeek.com/350422/moviepass-was-a-great-deal-now-its-trying-really-hard-not-to-be/
[of]: https://www.reviewgeek.com/1652/moviepass-is-dropping-support-for-some-amc-theaters-but-its-still-a-good-deal-for-now/
[it]: https://www.reviewgeek.com/4902/how-does-amcs-a-list-stack-up-against-movie-pass-spoiler-really-well/
[too]: https://www.howtogeek.com/326158/is-moviepass-the-9.95-movie-theater-subscription-worth-it/
[f453a7a3fa7f07d061820a5578ba87f2.png]: /images/20210726/e338e590cf9941fc9cd4d52933b9d64e.png
[couldn_t pay their bills_ had to borrow emergency financing]: https://www.nytimes.com/2018/07/29/business/moviepass-service-outage-finances.html
[so the service stopped working for a while]: https://www.howtogeek.com/fyi/moviepass-had-an-outage-because-it-ran-out-money-so-maybe-use-yours-quick/
[d117d85149d451d1bf286a2bc7fe218a.png]: /images/20210726/a59c4819cad246e1ac6587b80ad0a1d6.png
[you_re the product]: https://www.howtogeek.com/352112/being-the-product-isnt-necessarily-bad/
[Shutterstock]: https://www.shutterstock.com/image-vector/icon-tombstone-skull-on-gravestone-there-782862967?src=H0HOG9M_HRiq2zyTn6nQXA-1-4
[Shutterstock 1]: https://www.shutterstock.com/image-vector/emoticon-laughing-wiping-tears-away-while-564985714?src=3c8MVsC1STsu6XOMvLEjuw-1-7
[Imgflip]: https://imgflip.com/memegenerator/Its-Not-Going-To-Happen
[https_www.howtogeek.com_fyi_will-moviepass-please-die-so-people-stop-complaining-about-it]: https://www.howtogeek.com/fyi/will-moviepass-please-die-so-people-stop-complaining-about-it/